Overview

The Director of Communications and Marketing at the Kane County Regional Office of Education (ROE) provides strategic leadership for all internal and external communications, branding, and public relations efforts. This role oversees messaging, media relations, digital platforms, marketing campaigns, and stakeholder engagement to ensure clarity, consistency, and alignment with the organization’s mission and strategic priorities. The Director of Communications and Marketing strengthens organizational visibility, trust, and community connection while supporting departments in effectively communicating programs, services, and initiatives across Kane County.

This position supports the mission, vision and goals of the Regional Superintendent of Schools and acts as an effective and professional representative of the ROE.

Performance Responsibilities

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The duties and responsibilities listed below are illustrative and represent typical work assignments for this position; they are not all-inclusive. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Cultivate a vibrant community through envisioning, producing, and evaluating unique and memorable public events, marketing activities, and multi-faceted initiatives.
Develop and execute a comprehensive communication strategy that aligns with the agency’s educational goals and objectives. This includes identifying key messages, target audiences, and appropriate communication channels.
Manage public relations efforts, including media relations, press releases, and public statements.
Facilitate effective communication within the organization. This includes overseeing internal newsletters, announcements, and ensuring that staff are informed and engaged with the agency's activities and goals.
Manage and execute all aspects of the agency’s online presence, including website content, social media platforms, and digital marketing initiatives; create and publish content, monitor and respond to online engagement, and leverage digital platforms to increase organizational visibility, brand consistency, and stakeholder engagement.
Develop initiatives to engage the community and stakeholders in the agency’s programs and services. This involves planning, coordinating, and hosting events, workshops, and other forms of community engagement.
Prepare and manage crisis communication plans, responding quickly to emergencies or controversies, and maintaining the agency’s reputation during challenging times.
Ensure consistent branding across all communication materials and activities. This includes oversight of the production of marketing materials, such as brochures, flyers, and promotional videos.
Manage the communications budget, ensuring resources are allocated and used efficiently and effectively.
Lead and mentor the communications team, setting goals, and evaluating performance to ensure a high-functioning department.
Collaborate with various stakeholders, including educational institutions, government agencies, and community organizations, to promote and support the agency’s initiatives.
Analyze and report on the effectiveness of communication strategies, using data to inform decision-making and strategy adjustments.
Ensure all communication activities comply with legal and ethical standards, particularly in relation to educational policies and privacy laws.
Work collaboratively with colleagues and other departments within the ROE in the execution of office functions and programming.
Participate in relevant professional learning opportunities sufficient to ensure professional growth in meeting the needs of the position.
Exhibit an excellent attendance record.
Maintain a professional and welcoming environment conducive to supporting those the ROE serves and staff collaboration.
Any and all responsibilities assigned by the Assistant Regional Superintendent or Regional Superintendent.

Qualifications

Education

Bachelor’s Degree Required; Master’s degree preferred in related field of Education, Marketing, and/or Communications.

Experience

Minimum of 3 years in the field required.

Knowledge, Skills and Abilities

The following knowledge, skills and abilities are applicable to this position:

Ability to develop and implement comprehensive communication strategies that align with organizational goals.
Skills in leading a team, managing projects, and fostering professional development among team members.
Proficiency in crafting clear, compelling messages and engaging with diverse audiences.
Competence in using digital tools and platforms for effective communication and marketing.
Ability to handle crisis situations and manage communications during sensitive or emergency scenarios.
Proficiency in using data to inform communication strategies and measure the effectiveness of campaigns.
Understanding of the education landscape, including current issues, policies, and trends, is highly beneficial.
Ability to communicate effectively and sensitively with diverse communities and stakeholders.
Ability to work independently with minimal supervision as part of the leadership team.
Ability to establish and maintain positive, professional relationships with the individuals, districts, and stakeholders served by the ROE.
Strong working knowledge of computer systems and digital tools, including word processing, spreadsheets, presentations, email, and database platforms; demonstrated proficiency with Microsoft Office applications and Google Workspace is required to effectively support organizational operations.
Ability to work effectively and collaboratively with ROE districts, staff, and vendors, while also demonstrating the initiative and judgment to work independently as required.
Strong organizational skills.
Ability to receive constructive feedback, self-reflect and modify practice as needed.
Ability to maintain confidentiality.
Valid driver’s license, access to a vehicle and current automobile insurance.

Terms of Employment

Full-time, twelve (12) month year.
Work hours, scheduling and assignments are at the discretion of the Assistant Regional Superintendent, Regional Superintendent or designee and per ROE policy.
The work location for this position is the Kane County ROE.

Supervision & Evaluation

This position reports to the Assistant Regional Superintendent and Regional Superintendent.

Performance will be evaluated per ROE policy.

Salary Range - $90,000 - $110,000

Benefits - https://kaneroe.org/wp-content/uploads/2025/08/Kane-County-Benefits.pdf

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