West Ada School District

Position Title: Social Media Coordinator

Purpose

The Social Media Coordinator works with the Multimedia Specialist to develop, create, publish, and monitor content across District social media platforms to provide timely, accurate, and engaging communication with students, families, staff, and the community. This position coordinates social media campaigns, produces graphics, and supports storytelling that reflects the District’s brand and communication priorities.

The Social Media Coordinator provides training and support to social media ambassadors in school buildings; assists staff in using District communication tools and platforms; and helps mentor student interns. Graphic design proficiency is an essential requirement for this position.

Supervision Received

The Social Media Coordinator works under the direction of the Chief Communications Officer. Work is reviewed for quality, accuracy, creativity, effectiveness, and alignment with District communication priorities.

Essential Duties

Duties may include, but are not limited to, the following:

• Plan, create, schedule, and publish content across District social media platforms.

• Coordinate social media campaigns that support District initiatives, programs, events, and student and staff accomplishments.

• Capture and edit photos and videos at District schools, events, and activities to support storytelling and content creation.

• Maintain a coordinated social media content calendar in collaboration with the Communications Team and school staff.

• Monitor social media engagement, comments, and messages; respond within established guidelines and elevate concerns or inquiries to appropriate staff.

• Review social media analytics, prepare performance reports, and recommend adjustments to improve content, reach, and engagement.

• Design and produce original digital and print graphics, including social media graphics, flyers, brochures, presentations, and promotional materials, in accordance with District branding guidelines.

• Provide ongoing support to school-based social media ambassadors, establishing clear expectations, coordinating content, sharing resources, and encouraging consistent communication practices.

• Develop and deliver training, guides, templates, and other resources to help social media ambassadors create effective content and use District communication platforms.

• Provide staff with assistance, training, and basic troubleshooting for District communication tools and platforms; coordinate with appropriate departments or vendors when additional support is needed.

• Maintain consistency in District messaging, tone, branding, and visual design.

• Help the Communications team mentor student interns in social media content creation and graphic design.

• Follow District requirements for student privacy, media permissions, accessibility, and appropriate use of digital content.

• Establish and maintain effective working relationships with staff, students, school leaders, and community partners.

• Contribute as an integral team member through flexibility, cooperation, initiative, and clear communication.

• Perform all duties in accordance with District policies, procedures, and safety practices.

• Perform other related duties as assigned.

Minimum Qualifications

Knowledge of:

• Social media platforms, content strategy, digital engagement, account management, and scheduling best practices.

• Graphic design principles, including layout, typography, color, visual hierarchy, and design for digital and print formats.

• Photography, videography, and photo and video editing techniques.

• Graphic design software such as Adobe’s Creative Suite, Photoshop, Illustrator, Premier Pro, or comparable programs.

• Brand management and visual identity standards.

• Effective writing, editing, proofreading, and storytelling for varied audiences and digital platforms.

• Customer service and professional public communication.

• Microsoft Office Suite and standard office practices and technology.

• English grammar, spelling, and punctuation.

Ability to:

• Develop engaging written and visual content tailored to different audiences and platforms.

• Organize content calendars, manage multiple projects, and meet deadlines.

• Interpret social media performance data and use findings to improve communication.

• Independently create polished, original graphics that communicate clearly and meet District branding standards.

• Work collaboratively with the Communications Team, school staff, students, and community partners.

• Explain technical processes clearly and provide practical training and assistance on District communication tools and platforms.

• Delegate appropriate assignments, review work, and provide guidance that supports skill development and accountability.

• Exercise professionalism, discretion, and sound judgment when managing public-facing accounts and sensitive information.

• Respond appropriately to questions, feedback, and concerns within established District guidelines.

• Adapt to changing priorities, emerging communication needs, and new technology.

• Communicate clearly and accurately, both orally and in writing.

• Maintain regular attendance and adhere to the prescribed work schedule.

Preferred Qualifications

• Experience managing social media accounts for a school district or public agency.

• Experience training staff and mentoring students.

• Familiarity with Atlassian products or other project management systems for coordination, workflow tracking, and documentation.

QUALIFICATIONS

Any equivalent combination of experience and training that would provide the required knowledge and abilities necessary to perform the work.

• High school diploma or GED required; associate or bachelor's degree in communications, marketing, graphic design, digital media, public relations, or a related field preferred.

• Experience in social media content creation, digital communication, and graphic design.

ESSENTIAL PHYSICAL ABILITIES

• Sufficient clarity of speech and hearing, with or without reasonable accommodation, which permits the employee to discern verbal instructions and communicate effectively in person and on the telephone.

• Sufficient visual acuity, with or without reasonable accommodation, which permits the employee to comprehend written work instructions and review, evaluate and prepare a variety of written documents.

• Sufficient manual dexterity with or without reasonable accommodation, which permits the employee to operate standard office equipment and a personal computer.

• Sufficient personal mobility, flexibility, and physical reflexes, with or without reasonable accommodation, which permits the employee to lift up to 30 pounds, to sit and work at a keyboard for an extended period of time, and work in an office environment.

EVALUATION

Yearly by supervisor

TERMS OF EMPLOYMENT

To be determined by calendar year.

Regular attendance is an essential function of this job.

• If you are chosen for this position your employment with the District would be "at will". Employment at Will means that the employee or the District may terminate the employment relationship with or without cause, and with or without notice, at any time.

• As per Idaho Code 65-5-1/65-503: "Eligible veterans are provided advantages in public employment in Idaho…"